Comparison
Google Forms is free, widely available, and good for simple use cases. This page covers where it falls short for teams that need roles, approval, richer logic, or EU hosting. Prices are as of the last-verified date and are geo-localized (USD shown here).
Last verified: 2026-06-23
Google Forms supports branching, but only at the section level, and only when triggered by a multiple-choice or dropdown question. There is no piping (inserting a prior answer into a later question), no quotas, and no question-level conditional display. SurveyBaker supports question-level conditional logic, piping, and a logic linter that flags broken or unreachable logic before you publish.
Google Forms shares forms through Google Drive, which gives collaborators edit or view access to the form — but there are no roles (editor vs reviewer), no approval step, and no draft/publish staging. Anyone with edit access can change or publish immediately. SurveyBaker includes team roles, an approval step, and staging on the free plan.
There is no standalone upgrade for Google Forms. Adding features means buying all of Google Workspace (US list price): Starter at $7 per user per month (annual), Standard at $14, or Plus at $22. Gemini AI in Forms — including suggested questions and response summaries — unlocks at the Standard tier ($14 per user per month, annual). SurveyBaker's team features, approval workflow, and logic are included at no cost, with no Workspace subscription required.
Google Forms is operated by Google (Alphabet), a US company. Data is subject to US law, including the CLOUD Act. SurveyBaker is hosted on Supabase in the EU (eu-west-1). The company behind it, Rivenholt AS, is European with no US parent.
Yes. Google Forms is free with any Google account, with no response caps (except file-upload forms, which are bounded by Google Drive storage). There is no standalone paid version of Forms — upgrading means buying all of Google Workspace.
Only at the section level, and only off multiple-choice or dropdown questions. Google Forms does not support piping, quotas, or compound conditions.
No. Google Forms uses Google Drive sharing (co-editing) with no role-based access and no approval workflow. SurveyBaker includes both on the free plan.
No. There is no standalone upgrade for Forms. Getting Gemini AI in Forms requires a Workspace Standard plan at $14 per user per month (annual), which includes the full Workspace suite.
Google Forms data is hosted by Google (Alphabet), a US company, subject to US law including the CLOUD Act. SurveyBaker is hosted in the EU (Supabase eu-west-1) by a European company with no US parent.